Enrizon, an education finance marketplace boosted its lead quality and brand visibility with Brego’s optimized SEM strategy, reducing costs and enabling more students to access educational financing.
About Enrizon
About the Company
Industry: Education Finance
Type: Privately Held
Enrizon is an education finance marketplace focused on providing students with access to loans and scholarships to make higher education more accessible. Their platform ensures that capable and hardworking students can pursue their dreams without being limited by financial barriers.
Problem Statements
Limited visibility and lead generation: Enrizon struggled to effectively market their platform and generate leads, impacting their ability to reach students who needed educational financing.
High cost-per-lead: Enrizon faced challenges in managing marketing costs, particularly in lowering their cost-per-lead (CPL) while maintaining lead quality.
Brand positioning: The company needed to establish a stronger brand presence in a competitive education finance market.
Our Solution
Targeted paid advertising campaigns: Brego developed and managed data-driven paid advertising campaigns across platforms like Google Ads and social media, aimed at attracting students and families searching for education finance solutions.
Ad copy and creative optimization: We worked closely with Enrizon to develop compelling ad creatives and copy that resonated with their target audience. The ads were tailored to highlight Enrizon’s unique value propositions, making the application process clear and accessible.
Cost management and ROI optimization: By refining audience targeting, ad formats, and bidding strategies, we significantly reduced CPL and ensured maximum return on ad spend (ROAS).
Results
Reduction in CPL: Through strategic optimizations, Enrizon saw a dramatic reduction in cost-per-lead, allowing them to acquire leads more efficiently.
Higher lead quality: The improved targeting and messaging led to an increase in the quality of leads, translating into more students successfully securing loans and scholarships.
Increased brand awareness: The targeted campaigns significantly boosted Enrizon’s visibility, helping to establish their brand as a leader in the education finance space.
Benefits and ROI
Cost efficiency: Enrizon benefited from significantly lower lead acquisition costs, allowing them to allocate more resources to student services.
Increased conversions: With better lead quality and more effective marketing, Enrizon experienced a growth in student conversions, helping them fulfill their mission of supporting students’ educational dreams.
ROI: Brego Business’s Performance Marketing efforts resulted in a significant reduction in CPL and a notable increase in lead quality, delivering strong returns on Enrizon’s marketing investments and helping them scale their impact.
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